Cookie Policy
Last updated:
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow websites to remember your preferences and understand how you use the site. Cookies are not programs and cannot cause harm to your device.
2. Why We Use Cookies
We use cookies to:
- Keep you logged in during your visit
- Remember your cookie preferences and language settings
- Understand which pages are popular and how visitors navigate our site
- Track conversions from Google Ads campaigns
- Deliver personalised advertisements based on your browsing
- Improve user experience and site performance
3. Types of Cookies We Use
A. Strictly Necessary Cookies
Always enabled. These cookies are essential for the website to function properly.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookieConsent | Stores your cookie preferences and consent choices | 12 months |
| __Host-sessionId | Maintains your session and login state | End of session |
| CSRF-token | Prevents cross-site request forgery attacks | End of session |
B. Analytics Cookies
Optional. Help us understand how you use our site so we can improve it. Requires your consent.
| Cookie Name | Purpose | Provider | Duration |
|---|---|---|---|
| _ga | Identifies unique visitors to our site | Google Analytics | 2 years |
| _gid | Tracks sessions and page interactions | Google Analytics | 24 hours |
| _gat | Throttles request rate to Google Analytics | Google Analytics | 1 minute |
C. Marketing & Advertising Cookies
Optional. Used to deliver personalised advertisements and track campaign effectiveness. Requires your consent and Google Ads Consent Mode v2.
| Cookie Name | Purpose | Provider | Duration |
|---|---|---|---|
| _gcl_au | Tracks conversions from Google Ads; enables remarketing | Google Ads | 3 months |
| _gcl_aw | Records conversion data for Google Ads campaigns | Google Ads | 3 months |
| NID | Personalises Google Ad content based on browsing history | 6 months |
4. Google Consent Mode v2
We use Google Consent Mode v2 to manage your consent choices in compliance with GDPR and UK PECR. This means:
- By default, analytics and marketing cookies are denied until you provide consent.
- When you click "Accept All," we set the necessary consent signals to enable Google Analytics and Google Ads tracking.
- When you click "Reject," your data is not sent to Google for analytics or advertising purposes.
- Your choice is saved in the
cookieConsentcookie and respected on your next visit. - You can change your preferences anytime via the "Cookie Settings" button.
5. Third-Party Cookies
Third-party cookies may be set by external services we use:
- Google Analytics: Google Privacy Policy
- Google Ads: Google Privacy Policy
- Google Maps: Used on our contact page. Google Privacy Policy
- Stripe (if applicable): Payment processing. Stripe Privacy Policy
These third parties have their own cookie policies. We recommend reviewing them.
6. How to Manage Cookies
A. Via Our Cookie Banner
Visit our site and you'll see a cookie banner at the bottom. You can:
- Accept All: Enables all cookies except analytics and marketing (still managed by Consent Mode v2).
- Reject: Disables optional cookies; only strictly necessary cookies remain.
- Cookie Settings: Opens a modal where you can individually toggle analytics and marketing categories.
B. Via Your Browser
You can also manage cookies directly in your browser:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Privacy, search, and services → Clear browsing data
Note: Disabling cookies may affect site functionality.
C. Opt-Out of Google Ads Personalisation
You can opt out of personalised ads across Google services by:
- Visiting Google Ads Settings
- Installing the Google Analytics Opt-Out Browser Extension
7. Legal Basis & GDPR Compliance
Our use of cookies complies with UK GDPR and PECR:
- Strictly necessary cookies: No consent required (legitimate interest in site security and functionality).
- Analytics and marketing cookies: Require your prior consent through our cookie banner.
- Your rights: You can withdraw consent at any time via the "Cookie Settings" option.
8. Changes to This Policy
We may update this cookie policy to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page indicates when the policy was last revised. Your continued use of our site means you accept any changes.
9. Contact Us
If you have questions about our use of cookies, contact us:
Email: infor@elbowsflushing.world
Phone: +44 20 7946 0958
Address: 47 Eastcastle Street, London W1W 8DJ, United Kingdom